Being a marketing manager in a multinational firm, you have been assigned a task of advertising a new product in global market. What factors you would keep in mind while studying the cross cultural differences for developing cross cultural advertising campaign?
Idea Solution:-
In cross culture advertisement we have to consider these points in
mind:
1)Slogans which used are suitable for that culture
2)They are good sign for them
3)Language should be understandable
4) Evaluate the people that which medium they are using , use that
media maximum.
5) Use their country ideal celebrity.
6) Symbols does not have any bad image in that culture
7) use appropriate styles
8) Communication should be effective
9) Respect their cultural values and avoid any kind of confliction.
mind:
1)Slogans which used are suitable for that culture
2)They are good sign for them
3)Language should be understandable
4) Evaluate the people that which medium they are using , use that
media maximum.
5) Use their country ideal celebrity.
6) Symbols does not have any bad image in that culture
7) use appropriate styles
8) Communication should be effective
9) Respect their cultural values and avoid any kind of confliction.
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