MCM401 Current Quiz

LAST DATE 18 OF JAN




1- The components of the corporate identity include:
A- Logo

B- Color

C- Special typeface

D- All of given options
2- Cost to carry out a PR plan is designed at what step of a PR planning model:
A- Appreciation of a situation

B- Definition of the objective

C- Selection of media and techniques

D- Planning of a budget
3- PR practitioner of an educational institutions should have all EXCEPT:
A- Possess integrity, strength of character & good judgment.
B- Know how to plumb & judge public opinion. C- Have a strong desire to help and understand people. D-Have the ability to create misunderstandings 4- In order to prepare a company’s annual report, the activities of last week include:
A- Typesetting & mechanicals
B- Copy to printer, check proof C- Printing & binding D- Delivery 5-Which of the following is the last amongst the five phases that affect people’s attitude change:
A- Implementing planned activities

B- Analyzing the state of opinion

C- Formulation of policy

D- Planning means of improving opinion
6- Government public relation ensures that a democratic government must report its activities to the:
A- Ministries

B- Beurocracy

C- Citizens

D- Opinion leaders
7- The size of the PR department depend upon:
A- Size of organization
B- Value placed on PR by management C- Special PR requirements of the organization. D- All of the given options 8- ______ is essential characteristic of PR and primary aspect of development:
A- Propaganda

B- Education

C- Money

D- Power
9- Which of the following options are NOT expended public of a company?
A- The community

B- Potential employees

C- Employees

D- Public relation officer
10- Which should be the maximum length of a press release?
A- Two pages

B- Not more then one and half a page

C- Not more then one page

D- None of the given option