MKT501 Current Quiz

Question # 1 of 20 ( Start time: 12:52:47 PM )



Which of the following is NOT a method of promotion?

Select correct option:

Direct mail

Public relations

Retailing

Advertising





Question # 2 of 20 ( Start time: 12:53:14 PM )





Which of the following is NOT a function performed by a public relations department?

Select correct option:

Public regulations

Public affairs

Lobbying

Product publicity





Question # 3 of 20 ( Start time: 12:53:46 PM )





Which of the following is a major determinant of demand for the product in the market?

Select correct option:

Planning

Promotion

Price

Place





Question # 4 of 20 ( Start time: 12:54:13 PM )





Which of the following advertising is effective in metropolitan and high-traffic areas?

Select correct option:

Newspaper

Radio

Television

Billboards





Question # 5 of 20 ( Start time: 12:54:35 PM )





Which of the following channel membership will be best for distribution of toothpastes?



Select correct option:



Selective distribution

Corporate distribution

Intensive distribution

Exclusive distribution







Question # 6 of 20 ( Start time: 12:56:03 PM )





Which of the following is NOT a force in the macro environment?

Select correct option:

Cultural

Political

Economic

Supplier





Question # 7 of 20 ( Start time: 12:56:33 PM )





Retailers are considered under which of the following environment?

Select correct option:

Broad

Weak

Task

Competitive





Question # 8 of 20 ( Start time: 12:56:55 PM )





Which of the following is a supply chain activity?

Select correct option:

Strategic

Tactical

Operational

All of the given options





Question # 9 of 20 ( Start time: 12:57:12 PM )





Identify the sales promotion technique in which price of a product is temporally reduces

to increase sales.

Select correct option:

Contests

Loss leader

Free samples

Coupons







Question # 10 of 20 ( Start time: 12:58:01 PM )





Which of the following is the basic role of promotion?

Select correct option:

Interpretation

Communication

Manipulation

Information





Question # 11 of 20 ( Start time: 12:58:25 PM )





Tight cost control is associated with which of the following strategy?

Select correct option:

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy





Question # 12 of 20 ( Start time: 12:58:50 PM )





A firm is developing a new product and has placed the advertisement of the product. The

firm is at which stage of the new product development process?

Select correct option:

Commercialization

Concept development

Beta testing

Business Analysis





Question # 13 of 20 ( Start time: 12:59:13 PM )





Which of the following is also called as prestige price?

Select correct option:

Skimming price

Penetration price

Psychological price

Premium price







Question # 14 of 20 ( Start time: 12:59:36 PM )





Which of the following is considered as dead end of distribution?

Select correct option:

Promotion

Warehousing

Wholesaling

Retailing





Question # 15 of 20 ( Start time: 12:59:58 PM )





Which of the following is also called an Export market?

Select correct option:

Consumer market

Business market

Global market

Government market





Question # 16 of 20 ( Start time: 01:00:19 PM )





Which of the following 4Ps of marketing mix involves decisions regarding channels

coverage, assortments, locations, inventories or transports?

Select correct option:

Product

Price

Place

Promotion



Question # 17 of 20 ( Start time: 01:00:38 PM )





Which of the following is not a typical supply chain member?

Select correct option:

Competitor

Customer

Reseller

Intermediary





Question # 18 of 20 ( Start time: 01:01:05 PM )





The price of an executive is:

Select correct option:

Premium

Cost

Salary

Wage



Question # 19 of 20 ( Start time: 01:01:29 PM )





Insurance service would BEST be described as which kind of a product?

Select correct option:

Convenience

Unsought

Specialty

Durable





Question # 20 of 20 ( Start time: 01:01:51 PM )





The growth stage of a product life cycle is associated with:

Select correct option:

Rapidly rising sales

Low sales

Declining sales

Low profit