IT430 GDB Solution

Discussion Question:

From consumers’ point of view trust and satisfaction are two most important aspects of E-Commerce. In your opinion, which factors can be more critical to the internet consumer regarding trust on an E-Commerce portal? (Maximum 5-8 lines)

Idea Solution:-

Trust and online customer service of companies' websites will play a key role in determining their success in the e-commerce world. Trust plays a key role in attracting and retaining customers. Hence, companies should have websites that are user friendly and rich in content, which give the customers a sense of security and feeling of trust and satisfaction. The companies should use knowledge management to streamline the operations of their websites. The use of feedback is very important for online customer service. Automated e-mail and instant messages should be used more extensively than it is at present. Customers should be encouraged by providing them with various e-commerce solutions like online shopping carts and SSL technologies for secured transactions. Trust is an ongoing process. Trust is built in a step-by-step manner and is an ongoing process. From the attractive-easy- and-simple web environment, effective and instant customer service and website appeal to product and service quality, order fulfillment and eventually the third parties role build the trust process. It is very important to mention the actual cost of products and the security of transaction process on the web. The websites should be appealing, easy to browse and user friendly to the consumers and should create the interest of various kinds of customers. Once the customer orders something on line the companies should make sure to fulfill its promise of delivering in time and provide after sales support. The presence of third parties or the connection between the companies with other known organizations automatically generates a feeling of trust amongst the online shoppers. The online marketers can easily set the trust building process as the denominator for long-term profit making objectives and sustainability in the market.

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