Monday, January 17, 2011

MKT501 GDB Idea Sol

How packaging can be made attractive to attract customers and beat the competitive products?

Idea Solution:-

Attractive packaging attracts the customers, beats the competitive products and increases successful sales. There are a variety of ways to make packaging more appealing including appearance (prettier), environmentally friendly, child-proof, and usability (can be reused for some other purpose). Decisions then must be made on specific elements of the package, such as size, shape, materials, color, text, and brand mark.
 

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