MKT501 Current Quiz

 

Which of the following is a type of price discrimination in which price varies according to quantity sold? Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination

The decisions regarding bundling of a product are related to:

Product Price Distribution Promotion

In which of the following companies reduce price for bulk purchases? Seasonal discount Trade discount Quantity discount Cash discount

Which of the following is NOT a part of consumer adoption process? Convenience Trail Evaluation Interest

The simplest level of distribution channel, that of direct contact with no intermediaries involved, is known as the ___________ channel. Three-level Two-level One-level Zero-level

Retailers are considered under which of the following environment? Broad Weak Task Competitive

Which of the following is included in task environment? Economy Technology Media Promotion

A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

stands for what? Internal marketing communication Integrated marketing communication Integrated managing company Internal marketing community

What is the mutual activity of negotiation and decision making? Compromise seeking Common objective Conflict between parties Presence of influence

Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Line extension Co- branding Brand extension Multibranding

A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage

If it costs a firm Rs. 600 to produce 4 units and Rs. 670 to produce 5 units. Rs. 70 will be: Fix cost Marginal cost Total cost Average cost

Which of the following is NOT a part of broad environment?

Economy Demographics Technology Corporate culture

Logistics is about which of the followimg? Storage Transport Purchasing All of the given options

Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis

_________ consists of the sale of merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services. Retailing Wholesaling Sales promotion Direct selling

Which of the following takes place at retailer’s end? Promotion Placing Pricing Exchange

Which of the following is considered as dead end of distribution? Promotion Warehousing Wholesaling Retailing

Which of the following is the function performed by channel members?

Negotiating with buyers Promotion Information gathering All of the given options

A secondary use package can best be defined by which of the following? Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe

Which of the following is TRUE about marketing concept? The customer is always right Business is about making money Sell, sell, and sell Keep prices low

Advertising is used by which of the following?

Business firms Nonprofit organizations Professionals All of the given options

Insurance service would BEST be described as which kind of a product?

Convenience Unsought Specialty Durable

Which of the following is an advantage of sales promotion? Increase sales in long run Decreases consumer traffic Create awareness about product Increase sales in short term

Identify the sales promotion technique in which price of a product is temporally reduces to increase sales. Contests Loss leader Free samples Coupons

An event designed to attract the public's attention to the promoters is known as:

Press release Public relation Publicity stunt Publicity

The growth stage of a product life cycle is associated with: Rapidly rising sales Low sales Declining sales Low profit

Which of the following is used to segment and analyze consumer’s buying behavior? Promotional mix Integrated marketing communication Marketing communication Customer database

Tight cost control is associated with which of the following strategy?

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Cost that vary directly with the level of production are referred to as _____.

Fixed cost Unit cost Total cost Variable cost

Which of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service

Identify the type of packaging for ice creams. Primary packaging Secondary packaging Transport packaging Decorative packaging

Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Which of the following is the best example of a product that is suitable for sampling? Shampoo Ceiling fan Leather briefcase Lawn furniture

Non-commercial billboards are used by which of the following? Service providing organizations Non-profit groups and government Capital goods producing organizations Consumer goods producing organizations

Modes of selling include all except: Public relations Direct sales Multi-level marketing Industrial sales

Today’s sales person should be most concerned with:

Being visible to upper management Generating the maximum possible commission Selling whatever is available Helping customers to select the correct product

In term of marketing mix, a television show like Tariq Aziz show is an example of: Product Price Place Promotion