Friday, January 28, 2011

MKT501 Current Quiz

 
Which of the following is a type of price discrimination in which price varies according to quantity sold?



The decisions regarding bundling of a product are related to:



In which of the following companies reduce price for bulk purchases?


Which of the following is NOT a part of consumer adoption process?



The simplest level of distribution channel, that of direct contact with no intermediaries involved, is known as the ___________ channel.



Retailers are considered under which of the following environment?



Which of the following is included in task environment?



A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?



stands for what?



What is the mutual activity of negotiation and decision making?



Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?



A product is showing rapidly rising sales and profits are also high. Identify the product is at:



If it costs a firm Rs. 600 to produce 4 units and Rs. 670 to produce 5 units. Rs. 70 will be:



Which of the following is NOT a part of broad environment?



Logistics is about which of the followimg?



Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?



Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?



_________ consists of the sale of merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services.



Which of the following takes place at retailer’s end?



Which of the following is considered as dead end of distribution?




Which of the following is the function performed by channel members?



A secondary use package can best be defined by which of the following?



Which of the following is TRUE about marketing concept?



Advertising is used by which of the following?



Insurance service would BEST be described as which kind of a product?




Which of the following is an advantage of sales promotion?



Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.



An event designed to attract the public's attention to the promoters is known as:



The growth stage of a product life cycle is associated with:



Which of the following is used to segment and analyze consumer’s buying behavior?




Tight cost control is associated with which of the following strategy?



Cost that vary directly with the level of production are referred to as _____.



Which of the following method is mostly used in the retailing?



Identify the type of packaging for ice creams.



Which of the following is NOT a type of vertical integration?



Which of the following is the best example of a product that is suitable for sampling?



Non-commercial billboards are used by which of the following?




Modes of selling include all except:



Today’s sales person should be most concerned with:



In term of marketing mix, a television show like Tariq Aziz show is an example of:




  

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