Tuesday, January 18, 2011

MKT501 GDB Solution

How packaging can be made attractive to attract customers and beat the competitive products?
2 Marks

Solution:-

1- Packaging can be made attractive to attract customers in the following ways:

2- It should provide a convenient way to handle and transport the product.

3- Package can be used to promote and provide information about the product.

4- Labeling is very important.

5- Distinctive Brand name.

6- Packaging should include advice on using the product.

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