Question # 20 of 20 ( Start time: 12:49:12 AM ) Total Marks: 1
The logic of purposive sampling is:
Select correct option:
That a random sample can generalize to a population.
That a few information-rich participants studied in depth yield many insights about a topic.
To include all participants, even though they are not all relevant to the problem.
To use participants because the researcher has access to them.
Question # 19 of 20 ( Start time: 12:48:45 AM ) Total Marks: 1
An indicator of reliability based on the correlations of each item in a measure with every other item is called:
Select correct option:
Test-retest reliability
Cronbach's alpha
Split-half reliability
Inter item ratio
Question # 18 of 20 ( Start time: 12:48:22 AM ) Total Marks: 1
Why does qualitative interviewing have an advantage over participant observation when it comes to longitudinal research?
Select correct option:
Repeat interviews are easier to organise.
It allows for a better exploration of key issues.
It is a more focused research method.
Participant observers are prone to 'go native' during longitudinal research.
Question # 17 of 20 ( Start time: 12:48:01 AM ) Total Marks: 1
An operational definition is:
Select correct option:
One that bears no relation to the underlying concept.
An abstract, theoretical definition of a concept.
A definition of a concept in terms of specific, empirical measures.
One that refers to opera singers and their work.
Question # 16 of 20 ( Start time: 12:47:41 AM ) Total Marks: 1
To say that a theory is falsifiable is to say that;
Select correct option:
It is based on results that are not replicable.
Investigators have replaced it with a simpler or more accurate theory.
We can imagine results that would contradict it.
It is so vague that it fits any and all possible results.
Question # 15 of 20 ( Start time: 12:46:33 AM ) Total Marks: 1
Which type of research address major societal change?
Select correct option:
Experimental Research
Action Research
Social Research
Historical Comparative Research
Question # 14 of 20 ( Start time: 12:45:56 AM ) Total Marks: 1
Which term technically describes a situation in which an observer's work in a first-grade classroom disrupts the normal routines due to the curiosity of the students?
Select correct option:
Observer effect
Participant effect
Non participant bias
Observer bias
Question # 13 of 20 ( Start time: 12:45:15 AM ) Total Marks: 1
What is the variable called, in an experiment, which is manipulated by the researcher?
Select correct option:
Stimulus
Control
Dependent
Independent
Question # 12 of 20 ( Start time: 12:44:52 AM ) Total Marks: 1
If a measure is consistent over multiple occasions, it has:
Select correct option:
Inter-rater reliability
Construct validity
Internal validity
Test-retest reliability
Question # 11 of 20 ( Start time: 12:44:32 AM ) Total Marks: 1
Bias is defined as;
Select correct option:
The distortion of responses based on gender, ethnicity, race, or language
A lack of validity
A lack of reliability
A poor interpretation of a student's score
Question # 10 of 20 ( Start time: 12:43:12 AM ) Total Marks: 1
In frequency tables total of columns and rows are called:
Select correct option:
Body of table
Cell of table
Area of table
Marginal
Question # 9 of 20 ( Start time: 12:42:16 AM ) Total Marks: 1
What type of the interview that is in which questions are already prepared?
Select correct option:
Telephonic interview
Personal interview
Unstructured interview
Structured interview
Question # 8 of 20 ( Start time: 12:41:51 AM ) Total Marks: 1
All of these are characteristics of scientific methods of research except, it is;
Select correct option:
Cumulative
Deterministic
Unethical
Rationalism
Question # 7 of 20 ( Start time: 12:41:27 AM ) Total Marks: 1
Which of the following is NOT an unethical issue?
Select correct option:
Invoicing irregularities
Avoiding legal liability
Misrepresenting results
Seek approval for research
Question # 6 of 20 ( Start time: 12:40:44 AM ) Total Marks: 1
Which of the following is not something a researcher will have to consider when thinking about their sample size?
Select correct option:
Time and cost.
Non-response.
Length of questionnaire.
Heterogeneity of population.
Question # 5 of 20 ( Start time: 12:40:20 AM ) Total Marks: 1
A ________ scale only assigns numbers to objects to classify the objects according to the characteristic of interest.
Select correct option:
Ratio
Nominal
Interval
Dichotomous
Question # 4 of 20 ( Start time: 12:39:33 AM ) Total Marks: 1
The logic of qualitative data analysis is described as:
Select correct option:
Objective
Subjective
Inductive
Deductive
Question # 3 of 20 ( Start time: 12:39:05 AM ) Total Marks: 1
Which of the following is the best hypothesis statement to address the research question, "What impact will the new advertising campaign have on use of Brand B?"
Select correct option:
The new advertising campaign will impact Brand B usage.
The new advertising campaign will increase Brand B trial.
The new advertising campaign will cause increased Brand B usage at the expense of Brand C.
The new advertising campaign will increase Brand B's market penetration.
Question # 2 of 20 ( Start time: 12:38:43 AM ) Total Marks: 1
Detailed and unambiguous instructions are particularly important for:
Select correct option:
Computer-assisted telephone surveys
Mail surveys
Computer-assisted personal interviews
Internet surveys
Question # 1 of 20 ( Start time: 12:37:47 AM ) Total Marks: 1
Which of the following terms best describes data that were originally collected at an earlier time by a different person for a different purpose?
Select correct option:
Primary data
Secondary data
Experimental data
Field notes
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