MKT501 Quiz 4

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Question # 1 of 20 ( Start time: 09:17:00 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier

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Question # 2 of 20 ( Start time: 09:17:54 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable

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Question # 3 of 20 ( Start time: 09:18:49 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets

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Question # 4 of 20 ( Start time: 09:19:47 AM ) Total Marks: 1 Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars

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Question # 5 of 20 ( Start time: 09:20:33 AM ) Total Marks: 1 How many steps are involved in negotiation? Select correct option: Seven Six Four Five

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Question # 6 of 20 ( Start time: 09:21:50 AM ) Total Marks: 1 Which of the following is also called as prestige price? Select correct option: Skimming price Penetration price Psychological price Premium price

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Question # 8 of 20 ( Start time: 09:24:13 AM ) Total Marks: 1 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen    (  not sure) Is recyclable and environmentally safe

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Question # 9 of 20 ( Start time: 09:25:18 AM ) Total Marks: 1 Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers

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Question # 10 of 20 ( Start time: 09:26:23 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader   ( not sure) Market follower Market segment

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Question # 11 of 20 ( Start time: 09:27:48 AM ) Total Marks: 1 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation

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Question # 12 of 20 ( Start time: 09:28:41 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

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Question # 13 of 20 ( Start time: 09:30:04 AM ) Total Marks: 1 Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination

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Question # 14 of 20 ( Start time: 09:31:34 AM ) Total Marks: 1 Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television  (  not sure) Radio Newspaper Direct mail

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Question # 15 of 20 ( Start time: 09:32:29 AM ) Total Marks: 1 A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price

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Question # 16 of 20 ( Start time: 09:32:52 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented

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Question # 17 of 20 ( Start time: 09:34:10 AM ) Total Marks: 1 Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue

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Question # 18 of 20 ( Start time: 09:35:14 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option: Core product Actual product Augmented product Specialty product

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Question # 19 of 20 ( Start time: 09:36:22 AM ) Total Marks: 1 Identify the type of price discrimination that is common in industrial customers. Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination

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Question # 20 of 20 ( Start time: 09:37:19 AM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing

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