MKT624 quiz

Question # 1 of 20 ( Start time: 07:29:26 PM ) Total Marks: 1
The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following?
Select correct option:



Acquisition

Organic growth

Rapid growth

Licensing







Time Left 29
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Question # 2 of 20 ( Start time: 07:30:59 PM ) Total Marks: 1
Which of the following is the characteristic of personality of a brand?
Select correct option:



Logo

Packaging

Color

Durability








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Question # 3 of 20 ( Start time: 07:32:57 PM ) Total Marks: 1
A strong brand refers to which one of the following?
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Offers greater potential to charge a premium price

Helps to recover development and launch costs

Provides large base of loyal customers

All of the given options




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Question # 4 of 20 ( Start time: 07:34:08 PM ) Total Marks: 1
A fashion clothing company getting into perfumes refers to the example of:
Select correct option:



Perceived difficulty of manufacture

Know-how transferability

Complementarity

Awareness and reputation of the parent






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Question # 5 of 20 ( Start time: 07:35:40 PM ) Total Marks: 1
Which of the following brand strategy which gives you the benefit of premium pricing?
Select correct option:


Umbrella brand strategy

Line brand strategy

Product brand strategy

Family brand strategy





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Question # 6 of 20 ( Start time: 07:37:08 PM ) Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
Select correct option:






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Question # 7 of 20 ( Start time: 07:38:50 PM ) Total Marks: 1
Which of the following is a set of promises that the brand makes to customers?
Select correct option:



Brand contract

Brand association

Brand persona

Brand equity





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Question # 8 of 20 ( Start time: 07:39:57 PM ) Total Marks: 1
When brand management becomes the heart of marketing then which one becomes the heart of brand management.
Select correct option:



Owner’s equity

Brand equity

Brand assets

Brand value






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Question # 10 of 20 ( Start time: 07:41:55 PM ) Total Marks: 1
To be successful, the company must have all its __________ at work to deliver superior value.
Select correct option:



Resources

Brands

Employees

Communication





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Question # 11 of 20 ( Start time: 07:43:10 PM ) Total Marks: 1
Which of the following is created by management for the consumer and for the company through good brands:
Select correct option:



Value

Price

Cost

Rate





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Question # 12 of 20 ( Start time: 07:44:06 PM ) Total Marks: 1
When two brands join hands to create one brand by using the strong expressions of both, this is known as:
Select correct option:



Bundling

Branding

Brand management

Brand equity





Time Left 41
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Question # 13 of 20 ( Start time: 07:45:13 PM ) Total Marks: 1
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
Select correct option:



Finance

Marketing

Production

Promotion





Time Left 22
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Question # 14 of 20 ( Start time: 07:46:17 PM ) Total Marks: 1
CRE stands for what?
Select correct option:



Customer response effect

Customer relationship effect

Customer responsibility effect

Customer resource effect



Question # 15 of 20 ( Start time: 07:47:38 PM ) Total Marks: 1
“Intel inside” is a classic example of which one of the following?
Select correct option:



Bundling

Ingredient co-branding

Joint venture

Effective packaging





Time Left 8
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Question # 16 of 20 ( Start time: 07:48:49 PM ) Total Marks: 1
The prices of luxury product fall under:
Select correct option:



Plus-one pricing
Skim pricing

Strategic account pricing

Segment pricing


Question # 20 of 20 ( Start time: 09:04:11 PM ) Total Marks: 1
Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:
Select correct option:

Line extensions

Product mix

Interactive marketing

Service intangibility



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