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| Question # 1 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need refers to which one of the following concepts? | |||||||||
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| Question # 2 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Which one of the following is an example of a convenience consumer product? | |||||||||
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| Question # 3 of 25 ( Start time: | Total Marks: 1 | ||||||||
| What is our business? Who’s our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts? | |||||||||
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| Question # 4 of 25 ( Start time: | Total Marks: 1 | ||||||||
| The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs. This situation shows which of the following demands? | |||||||||
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| Question # 5 of 25 ( Start time: | Total Marks: 1 | ||||||||
| If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach? | |||||||||
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| Question # 6 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Which one of the following factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept influences buyer’s decisions? | |||||||||
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| Question # 7 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Connecting with employees in the company refers to which of the following options? | |||||||||
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| Question # 8 of 25 ( Start time: | Total Marks: 1 | ||||||||
| A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts? | |||||||||
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| Question # 9 of 25 ( Start time: | Total Marks: 1 | ||||||||
| By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups. | |||||||||
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| Question # 10 of 25 ( Start time: | Total Marks: 1 | ||||||||
| The total market approach to finding a target market will probably be UNSUCCESSFUL when: | |||||||||
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| Question # 11 of 25 ( Start time: | Total Marks: 1 | ||||||||
| According to Philip Kotler how many marketing management philosophies are there? | |||||||||
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| Question # 12 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Drawing conclusion from research after analysis of collected data called: | |||||||||
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| Question # 13 of 25 ( Start time: | Total Marks: 1 | ||||||||
| British Steel provides steel to various manufacturers in | |||||||||
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| Question # 14 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Which one of the following research instruments is used to collect information quickly? | |||||||||
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| Question # 15 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Which part of BCG matrix shows low-share business units in high-growth markets and requires a lot of cash to hold their share. | |||||||||
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| Question # 16 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Record system that provides current data on sales, costs, inventories, cash flows, accounts receivable and payable refers to which of the following data? | |||||||||
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| Question # 17 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Estimates of new product failure rates range from __________, depending on the industry. | |||||||||
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| Question # 18 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT: | |||||||||
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| Question # 19 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Which of the following sets refers to the sequence of marketing management functions? | |||||||||
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| Question # 20 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales? | |||||||||
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| Question # 21 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way? | |||||||||
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| Question # 22 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Following are the factors that influence consumer behavior EXCEPT: | |||||||||
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| Question # 23 of 25 ( Start time: | Total Marks: 1 | ||||||||
| Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories? | |||||||||
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| Question # 24 of 25 ( Start time: | Total Marks: 1 | ||||||||
| To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible and which one of the followings? | |||||||||
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| Question # 25 of 25 ( Start time: | Total Marks: 1 | ||||||||
| The greater the comparative advantage of a new product over those already in the market, the more quickly the product will move through the early stages of the product life cycle. | |||||||||
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