MKT501 Quiz

 Question # 1 of 20 ( Start time: 07:24:07 AM ) Total Marks: 1
All of the following are the advantages of IMC EXCEPT:
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Company will have a success factor

Money will be less spent

Results will be achieved easily

Lack of consistency in the message of company

Question # 2 of 20 ( Start time: 07:25:39 AM ) Total Marks: 1
Buying and selling of mass consumer goods and services comes under which of the following markets?
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Business markets

Global markets

Consumer markets

Government markets



Question # 3 of 20 ( Start time: 07:26:07 AM ) Total Marks: 1
IMC stands for what?
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Internal marketing communication

Integrated marketing communication

Integrated managing company

Internal marketing community



Question # 4 of 20 ( Start time: 07:26:25 AM ) Total Marks: 1
The first television commercial aired in:
Select correct option:



1951

1941

1931

1921



Question # 5 of 20 ( Start time: 07:26:35 AM ) Total Marks: 1
Which of the following is showing normal profit for the company?
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MR ? MC

MR = MC

MR < MC

MR > MC



Question # 6 of 20 ( Start time: 07:26:57 AM ) Total Marks: 1
How TV commercials can catch the attention of customers?
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Catchy jingles

Humor

Catch-phrases

All of the given options




Question # 7 of 20 ( Start time: 07:27:11 AM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
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Pro-forma income statement

Month-by-month agenda

Breakeven analysis

Assumptions



Question # 8 of 20 ( Start time: 07:27:46 AM ) Total Marks: 1
Which of the following involves designing and manufacturing the container or wrapper for a product?
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Labeling

Branding

Product line

Packaging



Question # 9 of 20 ( Start time: 07:28:18 AM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
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Introduction stage

Growth stage

Maturity stage

Decline stage

Question # 10 of 20 ( Start time: 07:29:40 AM ) Total Marks: 1
Which of the following is NOT an example of fix cost?
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Depreciation of building

Maintenance of equipment

Rent of factory

Power



Question # 11 of 20 ( Start time: 07:30:56 AM ) Total Marks: 1
A company designs the product with little or no input from customers, the company is practicing which of the following concept?
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Product concept

Marketing concept

Selling concept

Production concept



Question # 12 of 20 ( Start time: 07:32:28 AM ) Total Marks: 1
Billboards are example of which of the following advertising media?
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Television

Radio

Newspaper

Outdoor


Question # 13 of 20 ( Start time: 07:32:57 AM ) Total Marks: 1
While considering the place for a product which of the following is important for customer.
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Communication

Convenience

Cost

Solution



Question # 14 of 20 ( Start time: 07:33:31 AM ) Total Marks: 1
All are the examples of complex sales EXCEPT:
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Commercial goods sales

Mining equipment sales

Large fleet vehicle sales

Real estate development



Question # 15 of 20 ( Start time: 07:35:04 AM ) Total Marks: 1
Which of the following includes press releases and special events?
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Public relations

Direct marketing

Personal selling

Sales promotion



Question # 16 of 20 ( Start time: 07:36:06 AM ) Total Marks: 1
Which of the following is NOT a part of marketing communication mix?
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Telemarketing

Public relations

Sales promotion

Advertising

Saving...


Question # 17 of 20 ( Start time: 07:37:38 AM ) Total Marks: 1
What is the mutual activity of negotiation and decision making?
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Compromise seeking

Common objective

Conflict between parties

Presence of influence


Question # 18 of 20 ( Start time: 07:39:04 AM ) Total Marks: 1
Which of the following marketing channel will be best for selling High Tec products?
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Retailer

Mail order

Selling direct

Wholesaler



Question # 19 of 20 ( Start time: 07:39:22 AM ) Total Marks: 1
In BCG matrix, products with high market share and high market growth are referred to as:
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Dogs

Question marks

Cash cows

Stars

Question # 20 of 20 ( Start time: 07:39:37 AM ) Total Marks: 1
Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of _____.
Select correct option:



Advertising

Public relations

Press agencies

Press relations

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