MKT501 Ass Sol

 

Q: 1

Discuss the supply chain management system of Metro Cash & Carry and which segment of the market is being attracted by the Metro Cash & Carry.

Ans:

• More than 10000 articles of foods and non foods provides to metro wholesalers through companies.

• Wide range of non-food articles is available with a focus on restaurant supplies, household goods, stationary and multimedia.

• Quality assurance measures at METRO ensure best quality of all available food and non-food products.

• Metro Cash & Carry is a one-stop-shopping solution for everything they need.

• A mature, efficient and internationally reproducible concept guarantees the successful tapping of new markets.

Q: 2

Compare this modern trade outlet (Metro Cash & Carry) with traditional setup.

Ans:

• All customers are registered and provided with a customer card in this advance system nobody need any card in traditional system.

• METRO has own opening and closing timing.

• In METRO people purchase their require quantity which they need and pay in cash.

• Parking facility is available in this METRO.

• In the food range, freshness is the first priority, in old system does not care about freshness.

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MKT501 Ass Sol

 2. Compare this modern trade outlet (Metro Cash & Carry) with traditional setup.

Metro Cash & Carry modern trade & Traditional Wholesale trade difference
1) Only commercial customers are allowed to purchase at METRO Cash & Carry
1) In traditional wholesale any customer can purchase in bulks

2) All customers are registered and provided with a customer card
2) No need for any type of customer card

3) Working hours at METRO
Cash & Carry, Monday to Saturday: 7:00am to 11:00pm. Sunday: 11:00 am to 8:00 pm
3) Mostly traditional wholesale market open at 9:00 am and no specific time for closing stages

4) Customers select their merchandize at the centre in the quantities they need, pay in cash (no credit option) and transport it all back to their businesses by themselves.
4) Customers select their goods pay in cash and some time also in credit card most of time wholesaler provide transport faculty

5) Parking facilities are available for customer
5) No parking facilities available

6) All product categories are offered on a permanent basis and in large quantities
6) It is not necessary that all product categories are offered on permanent basis

7) Customer can purchase goods more flexibly and at more favorable prices
7) Every wholesaler has it’s own price of there goods

8) In the food range, freshness is the first priority
8) It is not necessary in wholesale business

9) In non-food, Metro Cash & Carry offers only products that are up-to-date in terms of technology and design, and meet all safety standards.
9) Most of the wholesaler do but not all

10) With over 10,000 non-food articles,
METRO Cash & Carry Pakistan (Pvt.) Ltd. offers one of the largest assortments of non-food articles under one roof in Pakistan with detailed attention paid to quality, guarantees and after-sales service.
10) It is not necessary in wholesale business that they deal in all non-food articles, most of the wholesaler deal in one or two categories of product.

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MKT501 Quiz 4

 Another Quiz

Time Left 50 sec(s)

Question # 1 of 20 ( Start time: 09:17:00 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier

Time Left 79 sec(s)

Question # 2 of 20 ( Start time: 09:17:54 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable

Time Left 73 sec(s)

Question # 3 of 20 ( Start time: 09:18:49 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets

Time Left 61 sec(s)

Question # 4 of 20 ( Start time: 09:19:47 AM ) Total Marks: 1 Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars

Time Left 24 sec(s)

Question # 5 of 20 ( Start time: 09:20:33 AM ) Total Marks: 1 How many steps are involved in negotiation? Select correct option: Seven Six Four Five

Time Left 37 sec(s)

Question # 6 of 20 ( Start time: 09:21:50 AM ) Total Marks: 1 Which of the following is also called as prestige price? Select correct option: Skimming price Penetration price Psychological price Premium price

Time Left 39 sec(s)

Question # 8 of 20 ( Start time: 09:24:13 AM ) Total Marks: 1 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen    (  not sure) Is recyclable and environmentally safe

Time Left 78 sec(s)

Question # 9 of 20 ( Start time: 09:25:18 AM ) Total Marks: 1 Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers

Time Left 19 sec(s)

Question # 10 of 20 ( Start time: 09:26:23 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader   ( not sure) Market follower Market segment

Time Left 60 sec(s)

Question # 11 of 20 ( Start time: 09:27:48 AM ) Total Marks: 1 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation

Time Left 17 sec(s)

Question # 12 of 20 ( Start time: 09:28:41 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Time Left 9 sec(s)

Question # 13 of 20 ( Start time: 09:30:04 AM ) Total Marks: 1 Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination

Time Left 45 sec(s)

Question # 14 of 20 ( Start time: 09:31:34 AM ) Total Marks: 1 Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television  (  not sure) Radio Newspaper Direct mail

Time Left 80 sec(s)

Question # 15 of 20 ( Start time: 09:32:29 AM ) Total Marks: 1 A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price

Time Left 27 sec(s)

Question # 16 of 20 ( Start time: 09:32:52 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented

Time Left 62 sec(s)

Question # 17 of 20 ( Start time: 09:34:10 AM ) Total Marks: 1 Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue

Time Left 44 sec(s)

Question # 18 of 20 ( Start time: 09:35:14 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option: Core product Actual product Augmented product Specialty product

Time Left 59 sec(s)

Question # 19 of 20 ( Start time: 09:36:22 AM ) Total Marks: 1 Identify the type of price discrimination that is common in industrial customers. Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination

Time Left 26 sec(s)

Question # 20 of 20 ( Start time: 09:37:19 AM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing

NOTE: - These Assignments OR Quiz are just for idea, so kindly don't copy it, after viewing it make your own. Thanks


We always try our best to upload 100% correct solution BUT it is requested that you kindly review it before submission, please BEST OF LUCK,


Thanks to those students those send me Assignments and quizzes. If you have any Assignment and quiz kindly send at jamilbookcenter@yahoo.com