Sunday, February 7, 2010

MKT501 Ass Sol

 2. Compare this modern trade outlet (Metro Cash & Carry) with traditional setup.

Metro Cash & Carry modern trade & Traditional Wholesale trade difference
1) Only commercial customers are allowed to purchase at METRO Cash & Carry
1) In traditional wholesale any customer can purchase in bulks

2) All customers are registered and provided with a customer card
2) No need for any type of customer card

3) Working hours at METRO
Cash & Carry, Monday to Saturday: 7:00am to 11:00pm. Sunday: 11:00 am to 8:00 pm
3) Mostly traditional wholesale market open at 9:00 am and no specific time for closing stages

4) Customers select their merchandize at the centre in the quantities they need, pay in cash (no credit option) and transport it all back to their businesses by themselves.
4) Customers select their goods pay in cash and some time also in credit card most of time wholesaler provide transport faculty

5) Parking facilities are available for customer
5) No parking facilities available

6) All product categories are offered on a permanent basis and in large quantities
6) It is not necessary that all product categories are offered on permanent basis

7) Customer can purchase goods more flexibly and at more favorable prices
7) Every wholesaler has it’s own price of there goods

8) In the food range, freshness is the first priority
8) It is not necessary in wholesale business

9) In non-food, Metro Cash & Carry offers only products that are up-to-date in terms of technology and design, and meet all safety standards.
9) Most of the wholesaler do but not all

10) With over 10,000 non-food articles,
METRO Cash & Carry Pakistan (Pvt.) Ltd. offers one of the largest assortments of non-food articles under one roof in Pakistan with detailed attention paid to quality, guarantees and after-sales service.
10) It is not necessary in wholesale business that they deal in all non-food articles, most of the wholesaler deal in one or two categories of product.

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