MKT501 Final Paper

FINALTERM EXAMINATION
Fall 2009
MKT501- Marketing Management (Session - 1)

Marks: 84


Question No: 1 ( Marks: 1 ) - Please choose one
A market leader firm can expand the total market through:

► Decreasing distribution of the product
► Introducing the new usage of the product
► Eliminating some features of product
► Increasing cost

Question No: 2 ( Marks: 1 ) - Please choose one
Identify the strategy that deals with the rate of new product development.
► Aggressiveness strategy
► Horizontal integration
► Vertical integration
► Innovation strategy

Question No: 3 ( Marks: 1 ) - Please choose one
When all company's products are given different brand names it is called:


► Individual branding
► Family branding
► Group branding
► Combination branding

Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following is also known as dual branding?
► Private brand
► Multibrand
► Co-brand
► New brand

Question No: 5 ( Marks: 1 ) - Please choose one
Which of the following is a pricing technique used by retailers?
► Cost–push pricing
► Cost-plus pricing
► Demand- push pricing
► Demand- pull pricing

Question No: 6 ( Marks: 1 ) - Please choose one
ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using?
► Dodging pricing
► Deceptive pricing
► Premium pricing
► Psychological pricing

Question No: 7 ( Marks: 1 ) - Please choose one
A company is providing warehousing facility to its channel members. The company is using which of the following?
► Seasonal discount
► Trade discount
► Quantity discount
► Cash discount

Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following discourages the entry of competitors as well as low prices act as a barrier to entry?
► Cost-orientated pricing
► Psychological pricing
► Penetration pricing
► Market skimming pricing

Question No: 9 ( Marks: 1 ) - Please choose one
To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?
► Premium item
► On- sale item
► Discounted item
► Loss leader

Question No: 10 ( Marks: 1 ) - Please choose one
Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its:
► Cost and production function
► Revenue and cost function
► Demand and market function
► Demand and cost function

Question No: 11 ( Marks: 1 ) - Please choose one
What will be the average cost per unit if a firm produces 500 units at cost of Rs.100, 000?

► 200
► 150
► 100
► 50

Question No: 12 ( Marks: 1 ) - Please choose one
When a company sells a product or service at two or more prices that do not reflect the promotional difference in cost, what is this referring to?

► Promotional pricing
► Differentiation price
► Price discrimination
► Variation pricing

Question No: 13 ( Marks: 1 ) - Please choose one
Management at ABC electronics has introduced the product at high price. Identify the type of pricing ABC electronics is using.

► Odd-even
► Skimming
► Penetration
► Psychological

Question No: 14 ( Marks: 1 ) - Please choose one
‘Charging more for a soft drink in a vending machine than in a supermarket’, to which concept this example relates?

► Price discrimination
► Penetration pricing
► Price differentiation
► Cost-oriented pricing

Question No: 15 ( Marks: 1 ) - Please choose one
Which of the following has a potential of becoming a star in the future?
► Cash cow
► Question mark
► Star child
► Dog

Question No: 16 ( Marks: 1 ) - Please choose one
Which of the following is NOT used for commercial advertising?

► Bus stop benches
► Wall paintings
► Billboards
► Word of mouth

Question No: 17 ( Marks: 1 ) - Please choose one
Slogan of a product is called:

► A Sign
► An expression
► A buzz word
► An image

Question No: 18 ( Marks: 1 ) - Please choose one
One dimension of G.E. Multi Factoral Analysis comprises of:
► Ten industry attractiveness measures
► Six industry attractiveness measures
► Eight industry attractiveness measures
► Nine industry attractiveness measures

Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following is the basic role of promotion?
► Interpretation
► Communication
► Manipulation
► Information

Question No: 20 ( Marks: 1 ) - Please choose one
Which advertising medium enables the retail advertiser to control his market coverage?
► Daily newspapers
► Radio
► Magazines
► Direct mail

Question No: 21 ( Marks: 1 ) - Please choose one
Lost-and-found advertising on papyrus was common in which of the following:
► Rom and India
► Greece and India
► Rom and China
► Greece and Rom

Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is NOT the form of complex sales?

► Real estate development
► Large fleet vehicle sales
► Mining equipment sales
► Commercial goods sales

Question No: 23 ( Marks: 1 ) - Please choose one
What is the other term used for negotiation?

► Loss-win
► Win-win
► Win-loss
► Loss-loss

Question No: 24 ( Marks: 1 ) - Please choose one
Identify the situation in which there is NO negotiation at all.

► When both parties are weak
► When one party is strong
► When both parties are strong
► When both parties are equal

Question No: 25 ( Marks: 1 ) - Please choose one
Which of the following is the combination of institutions through which a seller, market products to the user?

► Marketing logistics
► Supply chain management
► Distribution channel
► Inventory management

Question No: 26 ( Marks: 1 ) - Please choose one
Which of the following is a readymade business, transferred from one place to other?

► Whole selling
► Retailing
► Franchising
► Direct selling

Question No: 27 ( Marks: 1 ) - Please choose one
Which of the following is a discussion between two or more disputants who are trying to work out a solution to their problem?
► Co-operation
► Mutual agreement
► Selling
► Negotiation

Question No: 28 ( Marks: 1 ) - Please choose one
Which of the following is NOT one of the functions that marketing channel members generally perform?

► Manufacturing
► Promotion
► Negotiating with buyers
► Information gathering

Question No: 29 ( Marks: 1 ) - Please choose one
What type of wholesalers represents buyers or sellers on a relatively permanent basis, perform only a few functions, and do not take title to goods?
► Agents
► Merchant wholesalers
► Limited-service wholesalers
► Brokers

Question No: 30 ( Marks: 1 ) - Please choose one
In how many ways the consumer buying behavior can be analyzed?
► Five
► Four
► Three
► Two

Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following is a practical model used by marketers?
► Consumer behavior
► Economic
► Psychological
► Behavioral

Question No: 32 ( Marks: 1 ) - Please choose one
You are going to take a decision about a purchase and your decision is influenced by initial information you collect from a source. Identify the decision making style in this situation.
► Repetition bias
► Group decision
► Anchoring
► Selective perception

Question No: 33 ( Marks: 1 ) - Please choose one
According to Maslow's which need will emerge when the physiological needs are met?

► Love
► Safety
► Status
► Being

Question No: 34 ( Marks: 1 ) - Please choose one
All the following are channel member functions EXCEPT:
► Set strategies for manufacturing
► Provide for the successive storage of physical products
► Gather information about potential and current customers
► Place orders with manufacturers

Question No: 35 ( Marks: 1 ) - Please choose one
An advantage of a vertical marketing system (VMS) is that it acts as a:
► Customer-driven system
► Modern system
► More efficient system
► Unified system

Question No: 36 ( Marks: 1 ) - Please choose one
Companies that are involved in selling mass consumer goods and services are found in which of the following markets?
► Business markets
► Consumer markets
► Global markets
► Government markets

Question No: 37 ( Marks: 1 ) - Please choose one
When need is directed towards a specific object it is called:

► Actual need
► Want
► Demand
► Satisfaction

Question No: 38 ( Marks: 1 ) - Please choose one
Which one of the following is the strategy that focuses on efficiency?
► Target market strategy
► Market segmentation strategy
► Differentiation strategy
► Cost leadership strategy

Question No: 39 ( Marks: 1 ) - Please choose one
For which of the following products would the manufacturer be more likely to use selective distribution?

► Bags of potato chips
► Paper clips
► Microwave ovens
► Nail clippers

Question No: 40 ( Marks: 1 ) - Please choose one
Which of the following is the total process of moving goods from a manufacturer to a customer in the most timely and cost-efficient manner possible?
► Financing
► Logistics
► Warehousing
► Storing

Question No: 41 ( Marks: 1 ) - Please choose one
Which of the following price is product driven when a company designs what it considers to be a good product, totals the expenses of making the product, and sets a price that covers costs plus a target profit?
► Value-based
► Fixed cost
► Cost-based
► Variable

Question No: 42 ( Marks: 1 ) - Please choose one
At what point is profit maximized?
► Where total sales revenue equals variable cost
► Where average sales revenue equals average cost
► Where marginal sales revenue equals marginal cost
► Where total sales revenue equals total costs

Question No: 43 ( Marks: 1 ) - Please choose one
Skywriting is one of the medium of:
► Advertising
► Sales promotion
► Personal selling
► Publicity

Question No: 44 ( Marks: 1 ) - Please choose one
Objectives are common in which of the following pair of group activities?

► Decision making-Influencing
► Influencing-Negotiation
► Decision making-Negotiation
► All of the given options

Question No: 45 ( Marks: 1 ) - Please choose one
One of the reason for success of any company in distribution channel is that its dealers _____.

►Operate at low cost
►Build strong customer relationships in their communities
►Are skilled in promotion
►Discount prices to their best customers

Question No: 46 ( Marks: 1 ) - Please choose one
Which one of the following professions is considered as an old age profession?
►Mail order
►Retailer
►Wholesaler
►Agent

Question No: 47 ( Marks: 1 ) - Please choose one
Which of the following needs reflects love/belonging needs?
►Friendship
►Security of employment
►The need for sleep
►Familial security

Question No: 48 ( Marks: 1 ) - Please choose one
Word association, sentence completion and story completion are the part of which of the following qualitative research?
► Projective techniques
► Symbolic analysis
► Focus groups
► Depth interviews

Question No: 49 ( Marks: 3 )
Define mind share and dominant mind share.


Question No: 50 ( Marks: 3 )
What decisions the supplier has to make regarding channels?

Question No: 51 ( Marks: 5 )
What are different styles of selling? Give examples.

Question No: 52 ( Marks: 5 )
Why promotional part of marketing mix is the weak area for wholesalers?


Question No: 53 ( Marks: 10 )
Marketers can use different advertising media for their campaigns. Enlist strengths of following advertising media.
• Television
• Newspapers
• Radio
• Outdoor advertising

Question No: 54 ( Marks: 10 )
Price discrimination occurs when a company sells a product or service at two or more prices. What are different ways a company can use for price discrimination?