MCM401 Quiz # 6

1-Which of the following is commonly used term for computer-generated printed materials such as newsletter and brochures?

A- Crisis Management

B- Desk top Publishing

C- Corporate Identity

D- Parliamentary Liaison

2- According to American Marketing Association, Advertising is Any paid form of non - personal presentation and promotional ideas, goods or services by an:

A- Unknown sponsor

B- International sponsor

C- Authentic sponsor

D- Identified sponsor

3- When giving Interview in the Studio, what speaking style a PRO should adopt?

A- Speak less with arrogance

B- Speak slowly, confidently, in a warm attractive style

C- Speak loudly with a sense of superiority

D- Speak with a low tone and be careful

4- The way to get people to do what they want include

A- Power

B- Patronage

C- Persuasion

D- All of the given options

5- ______ is essential characteristic of PR and primary aspect of development

A- Propaganda

B- Education

C- Money

D- Power

6- The tips to Prepare for Meeting or Speech include:

A- Prepare in advance

B- Check out the sound system.

C- Find access to lighting controls

D- All of the given options

7- All things should be considered for good presentation EXCEPT:

A- Tea Arrangements

B- Duration of presentation

C- Rehearsals

D- Venue

8- E-PR refers to public relations done through:

A- TV

B- Newspapers

C- Internet

D- Radio

9- Upward communications flows from:

A- Superior to Subordinates

B- Subordinates to Superiors

C- God to Man

D- One employ to another (NOT SURE)

10- Who is the backbone of the company?

A- Employees

B- Marketing manager

C- PRO

D- Chairman