MKT501 GDB Idea Sol

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Demographic variables of WALL’S target market are mostly age and income based. WALL’S have created many sorts of ice creams to cater all age groups. The most popular ice creams amongst kids are Paddle pop, in teenagers Cornetto and Magnum, commercial packs are popular in families as whole. WALL’S cater both females and males in the society. If we consider the income segmentation, WALL’S is targeting upper, middle, and lower middle income levels.

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Cornetto is the brand name of walls and it has its own worth in the market, its target market is Students and teen age GROUP. Choc Bar is also core hot selling product of walls, its target market is female, children and moderate people. Liter pack is mostly used at festive occasions etc
 

Another Solution:- 

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Target Market Of Cornetto
1. for students. ice cream cone
2. for mango lover in mango flavor
3. for strawbay lover in strawbary flavor

Target market of CHOC BAR
1. TARGET MARKET: Upper Niche Class.
2. for students. ...
3. For Choclete lover

target market of 1 liter family pack
1. target market are mostly age and income based people
2. for families

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