MGT301 Quiz

What does CRM deliver to customers for maintaining profitable customer relationships?

Less expensive goods

Quality products

Superior customer value

Variety of products



The objective of which of the following research is to gather preliminary information that helps to better define problems and suggest hypotheses for their solution?

Exploratory research

Descriptive research

Casual research

Observational research



What is one way that a social class is NOT measured?

Occupation

Education

Income

Number of children in family



Which one of the following networks refers to the key drivers of the new economy?

Intranet & extranet

Extranet & internet

Intranet & internet

Intranet, extranet & internet

Which one of the following category provides the resources needed by the company and competitors to produce goods and services?

Suppliers

Customers

Competitors

Publics



The information collected for the specific purpose at hand refers to which of the following data?

Primary data

Secondary data

Encrypted data

Bulk data



What is the purpose of intranets?

Buying and selling processes

Business-to-business purchasing

Communication among employees

Maintaining customer relations



Which of the following management is responsible for setting the company’s mission, objectives, broad strategies and policies?

Top management

Middle level management

Low level management

Functional management



Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations.

Alternative evaluations

Subcultures

Motives

Attitudes



Which one of the following is the first step of marketing research process?

Define problem

Data analysis

Interpretation

Implementation



The environment that is made up of institutions and other forces affecting society’s basic values, perceptions, preferences and behaviors shows which of the following environment?

Cultural environment

Fictitious environment

Natural environment

Political environment



A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?

An open-ended

A dichotomous

A multiple choice

A scale



Which one of the following concept states that consumers will favor products that offer the most quality, performance and features?

Product concept

Selling concept

Marketing concept

Production concept

“The task of dealing with the ongoing reality of demographic change” statement refers to which of the following Cs?

Challenge

Care

Choice

Community



All of the following options are the part of 4 Cs EXCEPT:

Care

Choice

Community
Culture


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