MGT301 Quiz # 1

Question # 1 of 15 ( Start time: 06:44:21 PM ) Total Marks: 1
Sale is decreasing due to substitute product, this statement related to which one of the following research?
Select correct option:

Causal research
Observational research
Experimental research
Survey research

Question # 2 of 15 ( Start time: 06:45:38 PM ) Total Marks: 1
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Select correct option:

Learning
Role selection
Perception
Motivation

Question # 3 of 15 ( Start time: 06:46:51 PM ) Total Marks: 1
Following are the elements of the marketing mix EXCEPT:
Select correct option:

Distribution
Product
Target market
Pricing

Question # 4 of 15 ( Start time: 06:47:06 PM ) Total Marks: 1
Which one of the following is a key building block for developing and managing customer relationships?
Select correct option:

Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction

Question # 5 of 15 ( Start time: 06:48:21 PM ) Total Marks: 1
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:

Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms

Question # 6 of 15 ( Start time: 06:48:58 PM ) Total Marks: 1
A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations?
Select correct option:

Functional organization
Geographic organization
Product management organization
Customer management organization

Question # 7 of 15 ( Start time: 06:49:41 PM ) Total Marks: 1
All of the following are the customer markets EXCEPT which of the following?
Select correct option:

Reseller markets
Government markets
International markets
Business markets

Question # 8 of 15 ( Start time: 06:50:04 PM ) Total Marks: 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:

Cultural environment
Natural environment
Political environment
Technological environment

Question # 9 of 15 ( Start time: 06:50:29 PM ) Total Marks: 1
Which of the following is the set of actual and potential buyers of a product?
Select correct option:

A market
An audience
A *****
A segment

Question # 10 of 15 ( Start time: 06:51:07 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:

Sales
Price
Marketing
Value

Question # 11 of 15 ( Start time: 06:52:00 PM ) Total Marks: 1
Marketing strategies are developed on the basis of which of the following?
Select correct option:

Opportunities
Strength
Threats
Weakness

Question # 12 of 15 ( Start time: 06:53:14 PM ) Total Marks: 1
Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment?
Select correct option:

The supplier
The Competitor
The company
The public


Question # 14 of 15 ( Start time: 06:54:52 PM ) Total Marks: 1
A well designed marketing information system (MIS) begins and ends with which of the following?
Select correct option:

User
Vendor
Company
Competitors

Question # 15 of 15 ( Start time: 06:55:31 PM ) Total Marks: 1
Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?
Select correct option:

Marketing survey
Marketing intelligence
Marketing research
Marketing study
 

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