Question No: 1 ( Marks: 1 ) - Please choose one The type of product that results from applying human and mechanical efforts to people or objects refers to which one of the following options?► An idea ► A service ► A philosophy► A concept Question No: 2 ( Marks: 1 ) - Please choose one When Olympia Carpets develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This activity calls for which one of the following marketing mix variables? ► Price► Promotion► Distribution► ProductQuestion No: 3 ( Marks: 1 ) - Please choose one
Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
► Customer perceived value
► Marketing myopia
► Customer relationship management
► Customer satisfaction Question No: 4 ( Marks: 1 ) - Please choose one Which one of the following statements by a company chairman BEST reflects the marketing concept?► We have organized our business to satisfy the customer needs ► We believe that marketing department must organize to sell what we produce► We try to produce only high quality, technically efficient products
► We try to encourage company growth in the marketQuestion No: 5 ( Marks: 1 ) - Please choose one
Which one of the following concepts is a useful philosophy in a situation when the product's cost is too high and marketers look for ways to bring it down?
► Selling concept
► Product concept
► Production concept
► Marketing concept Question No: 6 ( Marks: 1 ) - Please choose one
Which one of the following is a key to build lasting relationships with consumers?
► Price of the product
► Need recognition
► Customer satisfaction
► Quality of productQuestion No: 7 ( Marks: 1 ) - Please choose one
Which one of the following options enables consumers and companies to access and share huge amounts of information with just a few mouse clicks?
► Digital age
► Internet
► Extranet
► WWWQuestion No: 8 ( Marks: 1 ) - Please choose one
Which one of the following options is best to explain the purpose of intranets?
► Buying and selling processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer relationsQuestion No: 9 ( Marks: 1 ) - Please choose one Which of the following sets refers to the order or sequence of marketing management functions? ► Control - implementation - market planning► Market planning - control - implementation► Implementation - control - market planning► Marketing planning - implementation - controlQuestion No: 10 ( Marks: 1 ) - Please choose one Advertising agencies are an example of which of the following marketing intermediaries? ► Insurance company► Financial intermediary► Marketing services agency► Physical distribution firmQuestion No: 11 ( Marks: 1 ) - Please choose one Marketing information from which of the following databases can be accessed more quickly and cheaply?
► External
► Internal & External
► Internal
► RepresentativesQuestion No: 12 ( Marks: 1 ) - Please choose one
The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?
► Descriptive
► Exploratory
► Causal
► CorrectiveQuestion No: 13 ( Marks: 1 ) - Please choose one
Which method of research can be used to obtain information if people are unwilling or unable to provide?
► Observations
► Focus groups
► Personal interviews
► QuestionnairesQuestion No: 14 ( Marks: 1 ) - Please choose one A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
► An open-ended
► A dichotomous
► A multiple choice
► A scaleQuestion No: 15 ( Marks: 1 ) - Please choose one
ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
► Respondents who refuse to cooperate or give biased answers
► Interviewers who make mistakes or take shortcuts
► Interpreting and reporting the findings
► Primary data that conflict with secondary dataQuestion No: 16 ( Marks: 1 ) - Please choose one
Society's relatively permanent and ordered divisions whose members share similar values, interests and behaviors reflect which one of the following option?
► Social classes► Habitual buyers
► Charismatic leaders
► Opinion leadersQuestion No: 17 ( Marks: 1 ) - Please choose one
In a reference group, people having special skills, knowledge, personality, or other characteristics, exert influence on others. Which one of the following option refers to these people?
► Opinion leaders
► Habitual buyers
► Charismatic personalities
► Wild ducksQuestion No: 18 ( Marks: 1 ) - Please choose one A change in an individual's behavior prompted by information and experience refers to which one of the following concept?► Learning► Role selection► Perception► MotivationQuestion No: 19 ( Marks: 1 ) - Please choose one
The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to which one of the following characteristic?
► Personal characteristics
► Psychological characteristics
► Behavioral characteristics
► Demographical characteristicsQuestion No: 20 ( Marks: 1 ) - Please choose one Identify the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment?
► Personality
► Perception
► Selective group
► Habitual behaviorQuestion No: 21 ( Marks: 1 ) - Please choose one A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?► Straight rebuy purchase► Delayed purchase► New-task purchase► Modified rebuy purchaseQuestion No: 22 ( Marks: 1 ) - Please choose one
In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers provide information only on units with 1Mb of memory. As management evaluates the purchase, it finds that 1Mb is inadequate for many of the software programs they use. In this instance, the firm would need to modify which aspect of the purchase process?► Searching ► Specification development ► Alternative evaluation ► Performance evaluation Question No: 23 ( Marks: 1 ) - Please choose one Following are the variables for the segmentation of international markets EXCEPT:► Geographic factors► Economic factors► Cultural factors► Psychological factorsQuestion No: 24 ( Marks: 1 ) - Please choose one
With concentrated marketing, the marketer goes after a _____ share of _____.
► Small; a small market
► Small; a large market
► Large; one or a few niches
► Large; the mass marketQuestion No: 25 ( Marks: 1 ) - Please choose one
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?
► Perceived quality
► Product quality
► Adherence quality
► Conformance qualityQuestion No: 26 ( Marks: 1 ) - Please choose one
Customer service is another element of product strategy. The first step is to survey customers periodically to assess the value of current services and to obtain ideas for new ones. From this careful monitoring, marketer has learned that buyers are very upset by repairs that are not done correctly the first time. What is the name of these types of services?
► Brand equity services
► Product support services
► Social marketing services
► Unsought product servicesQuestion No: 27 ( Marks: 1 ) - Please choose one
In which of the following cases two established brand names of different companies are used on the same product?
► Brand extension
► Brand equity
► Co-branding
► CannibalizationQuestion No: 28 ( Marks: 1 ) - Please choose one
With what groups do firms conduct concept testing for new products?
► Suppliers
► Employees
► Target customers
► Focus groupsQuestion No: 29 ( Marks: 1 ) - Please choose one
Once the product or service passes the business analysis test, it moves into which stage?
► Concept development
► Product development
► Market testing
► Product proposalQuestion No: 30 ( Marks: 1 ) - Please choose one Which one of the following groups of people get the product exposure but is not often perceived by the majority of potential buyers as typical consumers?► Early Majority► Late Majority► Early Adopter► InnovatorsQuestion No: 31 ( Marks: 1 ) - Please choose one
First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. Which one of the following is the best discretion of product failure?► Establishment of a customer information system ► Organization structure ► Technological advancement ► Scanning corporate capabilitiesQuestion No: 32 ( Marks: 1 ) - Please choose one
In Boston Consulting Group approach, which one of the following is a measure of company's strength in the market?
► Relative market share► Market share
► Business portfolio► Market growth rateQuestion No: 33 ( Marks: 1 ) - Please choose one Which one of the following is a chief goal of the implementation function in marketing process? ► Develops marketing plans► Turns plans into actions► Takes corrective actions► Develops strategic plansQuestion No: 34 ( Marks: 1 ) - Please choose one Finance, research and development, purchasing and manufacturing all are the activities of which element of the micro environment?► Suppliers► Retailers► Companies► PublicsQuestion No: 35 ( Marks: 1 ) - Please choose one Buying goods and services for further processing or for use in the production process refers to which of the following markets?► Consumer markets► Government markets► Business markets► International marketsQuestion No: 36 ( Marks: 1 ) - Please choose one
Political force is one of the forces of marketing macro environment. Identify the view of marketer about the political forces.
► Simple to recognize
► Beyond their control
► Easily ignored
► Easily influenced Question No: 37 ( Marks: 1 ) - Please choose one Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?► An image ► A service ► A good ► An idea Question No: 38 ( Marks: 1 ) - Please choose one
What does it show “Increasing demand, as well as changing or even reducing demand”?► Marketing management ► Marketing myopia► Demarketing► Relationship managementQuestion No: 39 ( Marks: 1 ) - Please choose one Environmental groups are one kind of which of the following publics? ► Citizen-action publics► Media publics► Government publics► Local publics Question No: 40 ( Marks: 1 ) - Please choose one Which one of the following is NOT considered as competitive differentiation of a company?► Product► Service► Image► SalesQuestion No: 41 ( Marks: 10 ) How would you classify customers according to their buying behavior based on the type of the product?
Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
► Customer perceived value
► Marketing myopia
► Customer relationship management
► Customer satisfaction Question No: 4 ( Marks: 1 ) - Please choose one Which one of the following statements by a company chairman BEST reflects the marketing concept?► We have organized our business to satisfy the customer needs ► We believe that marketing department must organize to sell what we produce► We try to produce only high quality, technically efficient products
► We try to encourage company growth in the marketQuestion No: 5 ( Marks: 1 ) - Please choose one
Which one of the following concepts is a useful philosophy in a situation when the product's cost is too high and marketers look for ways to bring it down?
► Selling concept
► Product concept
► Production concept
► Marketing concept Question No: 6 ( Marks: 1 ) - Please choose one
Which one of the following is a key to build lasting relationships with consumers?
► Price of the product
► Need recognition
► Customer satisfaction
► Quality of productQuestion No: 7 ( Marks: 1 ) - Please choose one
Which one of the following options enables consumers and companies to access and share huge amounts of information with just a few mouse clicks?
► Digital age
► Internet
► Extranet
► WWWQuestion No: 8 ( Marks: 1 ) - Please choose one
Which one of the following options is best to explain the purpose of intranets?
► Buying and selling processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer relationsQuestion No: 9 ( Marks: 1 ) - Please choose one Which of the following sets refers to the order or sequence of marketing management functions? ► Control - implementation - market planning► Market planning - control - implementation► Implementation - control - market planning► Marketing planning - implementation - controlQuestion No: 10 ( Marks: 1 ) - Please choose one Advertising agencies are an example of which of the following marketing intermediaries? ► Insurance company► Financial intermediary► Marketing services agency► Physical distribution firmQuestion No: 11 ( Marks: 1 ) - Please choose one Marketing information from which of the following databases can be accessed more quickly and cheaply?
► External
► Internal & External
► Internal
► RepresentativesQuestion No: 12 ( Marks: 1 ) - Please choose one
The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?
► Descriptive
► Exploratory
► Causal
► CorrectiveQuestion No: 13 ( Marks: 1 ) - Please choose one
Which method of research can be used to obtain information if people are unwilling or unable to provide?
► Observations
► Focus groups
► Personal interviews
► QuestionnairesQuestion No: 14 ( Marks: 1 ) - Please choose one A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
► An open-ended
► A dichotomous
► A multiple choice
► A scaleQuestion No: 15 ( Marks: 1 ) - Please choose one
ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
► Respondents who refuse to cooperate or give biased answers
► Interviewers who make mistakes or take shortcuts
► Interpreting and reporting the findings
► Primary data that conflict with secondary dataQuestion No: 16 ( Marks: 1 ) - Please choose one
Society's relatively permanent and ordered divisions whose members share similar values, interests and behaviors reflect which one of the following option?
► Social classes► Habitual buyers
► Charismatic leaders
► Opinion leadersQuestion No: 17 ( Marks: 1 ) - Please choose one
In a reference group, people having special skills, knowledge, personality, or other characteristics, exert influence on others. Which one of the following option refers to these people?
► Opinion leaders
► Habitual buyers
► Charismatic personalities
► Wild ducksQuestion No: 18 ( Marks: 1 ) - Please choose one A change in an individual's behavior prompted by information and experience refers to which one of the following concept?► Learning► Role selection► Perception► MotivationQuestion No: 19 ( Marks: 1 ) - Please choose one
The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to which one of the following characteristic?
► Personal characteristics
► Psychological characteristics
► Behavioral characteristics
► Demographical characteristicsQuestion No: 20 ( Marks: 1 ) - Please choose one Identify the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment?
► Personality
► Perception
► Selective group
► Habitual behaviorQuestion No: 21 ( Marks: 1 ) - Please choose one A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?► Straight rebuy purchase► Delayed purchase► New-task purchase► Modified rebuy purchaseQuestion No: 22 ( Marks: 1 ) - Please choose one
In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers provide information only on units with 1Mb of memory. As management evaluates the purchase, it finds that 1Mb is inadequate for many of the software programs they use. In this instance, the firm would need to modify which aspect of the purchase process?► Searching ► Specification development ► Alternative evaluation ► Performance evaluation Question No: 23 ( Marks: 1 ) - Please choose one Following are the variables for the segmentation of international markets EXCEPT:► Geographic factors► Economic factors► Cultural factors► Psychological factorsQuestion No: 24 ( Marks: 1 ) - Please choose one
With concentrated marketing, the marketer goes after a _____ share of _____.
► Small; a small market
► Small; a large market
► Large; one or a few niches
► Large; the mass marketQuestion No: 25 ( Marks: 1 ) - Please choose one
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?
► Perceived quality
► Product quality
► Adherence quality
► Conformance qualityQuestion No: 26 ( Marks: 1 ) - Please choose one
Customer service is another element of product strategy. The first step is to survey customers periodically to assess the value of current services and to obtain ideas for new ones. From this careful monitoring, marketer has learned that buyers are very upset by repairs that are not done correctly the first time. What is the name of these types of services?
► Brand equity services
► Product support services
► Social marketing services
► Unsought product servicesQuestion No: 27 ( Marks: 1 ) - Please choose one
In which of the following cases two established brand names of different companies are used on the same product?
► Brand extension
► Brand equity
► Co-branding
► CannibalizationQuestion No: 28 ( Marks: 1 ) - Please choose one
With what groups do firms conduct concept testing for new products?
► Suppliers
► Employees
► Target customers
► Focus groupsQuestion No: 29 ( Marks: 1 ) - Please choose one
Once the product or service passes the business analysis test, it moves into which stage?
► Concept development
► Product development
► Market testing
► Product proposalQuestion No: 30 ( Marks: 1 ) - Please choose one Which one of the following groups of people get the product exposure but is not often perceived by the majority of potential buyers as typical consumers?► Early Majority► Late Majority► Early Adopter► InnovatorsQuestion No: 31 ( Marks: 1 ) - Please choose one
First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. Which one of the following is the best discretion of product failure?► Establishment of a customer information system ► Organization structure ► Technological advancement ► Scanning corporate capabilitiesQuestion No: 32 ( Marks: 1 ) - Please choose one
In Boston Consulting Group approach, which one of the following is a measure of company's strength in the market?
► Relative market share► Market share
► Business portfolio► Market growth rateQuestion No: 33 ( Marks: 1 ) - Please choose one Which one of the following is a chief goal of the implementation function in marketing process? ► Develops marketing plans► Turns plans into actions► Takes corrective actions► Develops strategic plansQuestion No: 34 ( Marks: 1 ) - Please choose one Finance, research and development, purchasing and manufacturing all are the activities of which element of the micro environment?► Suppliers► Retailers► Companies► PublicsQuestion No: 35 ( Marks: 1 ) - Please choose one Buying goods and services for further processing or for use in the production process refers to which of the following markets?► Consumer markets► Government markets► Business markets► International marketsQuestion No: 36 ( Marks: 1 ) - Please choose one
Political force is one of the forces of marketing macro environment. Identify the view of marketer about the political forces.
► Simple to recognize
► Beyond their control
► Easily ignored
► Easily influenced Question No: 37 ( Marks: 1 ) - Please choose one Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?► An image ► A service ► A good ► An idea Question No: 38 ( Marks: 1 ) - Please choose one
What does it show “Increasing demand, as well as changing or even reducing demand”?► Marketing management ► Marketing myopia► Demarketing► Relationship managementQuestion No: 39 ( Marks: 1 ) - Please choose one Environmental groups are one kind of which of the following publics? ► Citizen-action publics► Media publics► Government publics► Local publics Question No: 40 ( Marks: 1 ) - Please choose one Which one of the following is NOT considered as competitive differentiation of a company?► Product► Service► Image► SalesQuestion No: 41 ( Marks: 10 ) How would you classify customers according to their buying behavior based on the type of the product?
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