MKT501 Quiz # 1 Nov 2010

Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1


Which of the following is included in task environment?

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Economy

Technology

Media

Promotion



Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1

Tight cost control is associated with which of the following strategy?

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Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy



Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1

Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.

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Followers

Challengers

Leaders

Nichers



Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1

Financial summary of a marketing plan includes all EXCEPT:

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Pro-forma income statement

Month-by-month agenda

Breakeven analysis

Assumptions



Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1

The loyalty marketing focuses on establishing long term relationship between:

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Company and retailer

Retailer and customer

Retailer and consumer

Company and customer



Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1

Which of the following are called value maximizers?

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Sellers

Customers

Marketers

Manufacturers



Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1

Which of the following aggressive strategy is without direction?

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Reactor

Analyzer

Defender

Prospector



Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1

The _____ is the central instrument for directing and coordinating the marketing effort.

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Business plan

Production plan

Market plan

Selling plan



Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

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Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform



Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1

Which of the following is NOT a part of financial summary?

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Financial requirements

Pro-forma income statement

Margin analysis

Break-even analysis



Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1

Which of the following is Not a component of a marketing plan?

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Marketing advantages

Environmental analysis

Executive summary

Marketing implementation



Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1

Which of the following market dominance strategy involves less risk of competitive attacks?

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Challengers

Leaders

Followers

Nichers



Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1

Pictures and specification of product are added in which of the following part of the marketing plan?

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Financial summary

Executive summary

Situation analysis

Appendix



Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1

Which of the following is NOT included in product decisions?

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Styling

Brand name

Warehousing

Packaging



Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1

Insurance service would BEST be described as which kind of a product?

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Convenience

Unsought

Specialty

Durable