Question .
If XYZ Company has believed that their product line is of superior quality but their sales are quite low. What might be the reasons behind this?”
If XYZ Company has believed that their product line is of superior quality but their sales are quite low. What might be the reasons behind this?”
Solution:-
Following are the some points of cause low sales.
Price.
Price of the product is main point for every customer while making purchase some thing. High quality of the product is mostly increase in price of the good and this increase of the price of good peoples prefer to purchase low price good and cause low sale.
Price of the product is main point for every customer while making purchase some thing. High quality of the product is mostly increase in price of the good and this increase of the price of good peoples prefer to purchase low price good and cause low sale.
Customer preferences.
In some cases customers are some mind set of the product and services due there culture, personal liking and disliking. This is also a main cause of low sale.
In some cases customers are some mind set of the product and services due there culture, personal liking and disliking. This is also a main cause of low sale.
Substitute of product.
In every market some Substitute of products are available on low prices that also cause low sale
In every market some Substitute of products are available on low prices that also cause low sale
Change in demand.
With the passage of time and change in fashion, peoples demand are go change so product are updated according to that requirement if we don't do so product sales are decline
With the passage of time and change in fashion, peoples demand are go change so product are updated according to that requirement if we don't do so product sales are decline
Availability of the product.
In is also a main point that cause low in sale , if product are not easily avail in the market than the peoples prefer that good that are easily available to there door step. So not availability of the product cause decrease in sale.
In is also a main point that cause low in sale , if product are not easily avail in the market than the peoples prefer that good that are easily available to there door step. So not availability of the product cause decrease in sale.
Information about the product.
It is necessary to inform about the product and services to the customers If we don't do so than who peoples come to know about the product? Lack of advertisement also cause decrease in sale.
It is necessary to inform about the product and services to the customers If we don't do so than who peoples come to know about the product? Lack of advertisement also cause decrease in sale.
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