Wednesday, October 27, 2010

MKT501 Ass # 1 Idea Solution

Idea Solution:-

1. What Competitive advantage of your organization can attract foreign customers?]

Know Your Competitors

Get information the other business firms involved in the same business and prepare your strategy accordingly

Collect information about the targeted customers

Customer’s information collection is the basis of analysis, which requires the collection method is scientific, accurate information, as detailed as possible. The first step is to organize customer information, according to the customer’s industry, size, demand

characteristics and other customers will be divided into several groups. The second is to fill in a form by marketing staff, met to discuss the characteristics of other means to collect customer information, such as demand characteristics, organizational

characteristics and so on. The third step is for some still unclear, select a representative survey of customers, asking. Collection activities to note are: the understanding of the situation must be objective, not by imagined to guess, to be accurately recorded and complete.

Product Differentiation

Improve the product itself by adding features, improving reliability, etc. Branding: marketing to make the product appear different to consumers

Product Advantages

With a certain product or service capacity, product or service, although not particularly outstanding advantages, but also to meet customer needs and has a broad application of the market.

Promote sales

When you have equip your product with strong qualities keeping in mind the actual demand of customers go for promotional activities to sale the product internationally

2) How do you evaluate the demand of foreign customers and satisfy

them?

Find the best customer groups

Find the best customer groups and according to its demand characteristics, improve the product, change the focus, choose the best distribution channels and marketing opportunities; according to their organizational characteristics, different roles were

persuaded to take a different strategy.
The timing of customer consumption

Different products or services at different times, the customers to buy time and frequency are different, only to find out its characteristics, can grasp the marketing initiative. Need to analyze: the customer what products or services on our time to buy? How long to buy one? A type of consumption of large customers?


Location of customer consumption

Customers purchase and use of products or services have an appropriate place, usually

used to find out where customers buy our products? What can be the best selling place?

Where customers use our products? Whether our products can also be used to expand the space? Thus we can find the ideal sales channel and product applications.

How to Satisfy?

Provide product information to the customers

Help to identify potential problem before it occurs

Provide user friendly customer complaint registration

Have prompt complaint handling system

Provide fast back up service

Provide quick correcting service


Provide close mechanism on customer point of interaction


Keep environment clean neat and fair


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