Q1. Kinesics behaviour, paralanguage, proximity are some aspects of Non-Verbal Communication. Discuss all seven aspects of Non-Verbal Communication.10
Q2. What makes Rhetorical Theory different from other communication theories? Explain briefly.5
Solution:-
Types of Nonverbal Communication
The purpose of this report is to examine the significance of the nonverbal communication in the business setting. The topics discussed include: types of nonverbal communication, the importance of recognition and use of nonverbal communication elements, potential problems with nonverbal communication and solutions for effective nonverbal communication.
Kinesics, meaning - body movements, represents one of the largest areas of “ “leakage” – signals that escape from a deceptive interviewee despite his or her attempts at control.” (Waltman 1). One must realize, however, that “leakage” is not limited to interview subjects, but is natural human behavior (Waltman 1). In turn, torso movements, gestures and facial expressions are commonly viewed as the most important areas of kinesics in terms of generation of nonverbal cues that, when combined with other cues as well as context, suggest a meaning to what is being communicated (Sunduram 4). Ray L. Birdwhistell, in his research, also stresses that kinesic communication must be viewed in terms of “contextual meaning” (Jolly 6). Additional benefit of using “contextual meaning” in interpretation of nonverbal cues is realized when trying to read a skilled communicator (Jolly 6). Experienced presenters can control their facial expressions and eye contact to reduce or, perhaps, prevent altogether the amount of leakage (Waltman 3). Therefore, by analyzing the context as well as the separate cues, one is more likely to perceive the true picture. William Nolen, in his advice to the auditors, suggests that based on previous studies “synchronization of kinesic cues, such as rhythmic hand gesturing and head nods, heightens the perception of credibility. Synchronous displays are perceived as more competent, composed, trustworthy, extroverted, and sociable than dissynchronous displays” (Nollen 2-3).
In addition to general kinesics, oculesics – eye movement and behavior, is widely considered to be “single most powerful and persuasive way to gain attention and win approval” (Raudsepp 3). The behavior of a person’s eyes can either strengthen what is being communicated verbally, or diminish the importance or credibility of the subject. In American culture, a direct eye contact translates into confidence, competence and honesty (Raudsepp 3). On the contrary, in other cultures a direct eye contact with superiors may be considered as daring or disrespectful. Such cultural nuances are incredibly important in the modern global business environment, where many cultures, traditions and customs often existing side by side. Another important factors influencing eye contact are – relative heights of the people involved in the interaction and the distance between the individuals. The height gives the taller person a benefit of position of control or power and requires the shorter person to maintain eye contact because of the lack of power over the interaction. The proximity of interacting parties also tends to enhance the importance and intensity of the eye behavior simply because one is more aware of eye contact at closer range (Abrams 1).
Study of space as a part of nonverbal communication - referred to as proxemics – further analyses physical and psychological space between individuals in the interaction (Abrams 2). Proxemics could be divided into the elements of territory and personal space. Territory refers to the general area in which the interaction occurs, while personal space is just that – a space immediately around a person. (Nolen 5) One of the most important elements of proxemics is the study of haptics or – in more conventional terms - touch. According to various researches, touch “enhances one’s interpersonal involvement, positive affect, social attachment, intimacy, and overall liking” (Sundaram 7). “The persuasive power of touch is further evident in the findings of Patterson et al. (1968) stating that people tend to associate positive characteristics with the individual who touched them” (Sundaram 7). In case of proxemics, the “leakage cues” may or may not be obvious (Waltman 3). In a non-familiar business setting a person cannot do much to change the territory, however, smaller actions, such as shifting a chair or placing a briefcase on his or her lap, can suggest the true feeling or intentions of that person (Waltman 3).
Yet another important aspect of nonverbal communication is voice. Vocal characteristics of one’s speech – the paralanguage – that include volume, rate, pitch and pronunciation are one of the most crucial factors in contributing or reducing the speaker’s credibility. One of the most popular beliefs, which has been confirmed by various studies in communication, suggests that a loud, strong voice transmits confidence (Fatt 2). Combinations of various elements of the paralanguage are attributed to different styles of speech, and, thus, provoke different feelings and perceptions in listeners. According to one of the studies, the conversation style, which includes slower rate, lower pitch and volume and less inflection, presented the speaker as being trustworthy, pleasant and friendly. In the same study the public speaking style, which includes higher pitch, vocal intensity and inflection, was said to portray dominance, dynamism and competence (Sundaram 6).
The last aspect of nonverbal communication discussed in this research is physical appearance. Although, in the greater sense, attractiveness describes characteristics that go beyond the physical appearance alone (Gabbot 4), physically attractive people are perceived as “more persuasive (Chaiken, 1979), successful in changing attitudes (Kahle and Homer, 1985), and are perceived to be warmer, more poised, and more socially skilled than less attractive people (Chaiken, 1979)” (Sundaram 8). The way one dresses is also an important element of physical appearance as a source of nonverbal cues, in big part because a person has much more control over his or her clothes, as opposed to the features of the face or the body size. In the recent decade the business world in US has seen various degrees of acceptance of the business casual dress code either as an alternative or as an addition to the traditional business attire (McPherson 1-2).
Types of Non-Verbal Communication
According to experts, a substantial portion of our communication is nonverbal. Every day, we respond to thousands on nonverbal cues and behaviors including postures, facial expression, eye gaze, gestures, and tone of voice. From our handshakes to our hairstyles, nonverbal details reveal who we are and impact how we relate to other people.
Scientific research on nonverbal communication and behavior began with the 1872 publication of Charles Darwin’s The Expression of the Emotions in Man and Animals. Since that time, there has been an abundance of research on the types, effects, and expression of unspoken communication and behavior. While these signals are often so subtle that we are not consciously aware of them, research has identified several different types of nonverbal communication.
1. Facial Expression
Facial expressions are responsible for a huge proportion of nonverbal communication. Consider how much information can be conveyed with a smile or a frown. While nonverbal communication and behavior can vary dramatically between cultures, the facial expressions for happiness, sadness, anger, and fear are similar throughout the world.
2. Gestures
Deliberate movements and signals are an important way to communicate meaning without words. Common gestures include waving, pointing, and using fingers to indicate number amounts. Other gestures are arbitrary and related to culture.
3. Paralinguistics
Paralinguistics refers to vocal communication that is separate from actual language. This includes factors such as tone of voice, loudness, inflection, and pitch. Consider the powerful effect that tone of voice can have on the meaning of a sentence. When said in a strong tone of voice, listeners might interpret approval and enthusiasm. The same words said in a hesitant tone of voice might convey disapproval and a lack of interest.
4. Body Language and Posture
Posture and movement can also convey a great deal on information. Research on body language has grown significantly since the 1970’s, but popular media have focused on the over-interpretation of defensive postures, arm-crossing, and leg-crossing, especially after the publication of Julius Fast’s book Body Language. While these nonverbal behaviors can indicate feelings and attitudes, research suggests that body language is far more subtle and less definitive that previously believed.
5. Proxemics
People often refer to their need for “personal space,” which is also an important type of nonverbal communication. The amount of distance we need and the amount of space we perceive as belonging to us is influenced by a number of factors including social norms, situational factors, personality characteristics, and level of familiarity. For example, the amount of personal space needed when having a casual conversation with another person usually varies between 18 inches to four feet. On the other hand, the personal distance needed when speaking to a crowd of people is around 10 to 12 feet.
6. Eye Gaze
Looking, staring, and blinking can also be important nonverbal behaviors. When people encounter people or things that they like, the rate of blinking increases and pupils dilate. Looking at another person can indicate a range of emotions, including hostility, interest, and attraction.
7. Haptics
Communicating through touch is another important nonverbal behavior. There has been a substantial amount of research on the importance of touch in infancy and early childhood. Harry Harlow’s classic monkey study demonstrated how the deprivation of touch and contact impedes development. Baby monkeys raised by wire mothers experienced permanent deficits in behavior and social interaction.
8. Appearance
Our choice of color, clothing, hairstyles, and other factors affecting appearance are also considered a means of nonverbal communication. Research on color psychology has demonstrated that different colors can invoke different moods. Appearance can also alter physiological reactions, judgment, and interpretations.
Question no 2
Rhetorical theory is based on the available means of persuasion. I.e. A speaker who is interested in persuading his audience should consider 3 rhetorical proofs.
Why is it important than other theories:
This is important because it give more dimensions in the process of communication and makes it more clear and considerable. Communication is not linear but circular, not just sending a message for received but producing a feedback not static but dynamic. Rhetorical theorists give an Rhetorical theory provide an important addition to a communication model for business communicators
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