MKT501 Ass Idea Sol

You are working as a Marketing Manager of a soft drink production & selling company.Your firm is going to sale one segment of their products through “personal selling”. In your opinion, what will be its expected contribution for customers, business firms and Society individually.

Solution:- Shared By:- Ijaz

For Customers:
• Trying to find new customers.
• Personal selling is Involving close contact activity; So that to obtain relatively high degree of personal attention of customers.
• There must be an effective face to face communication of salesperson to the customer with purpose of selling product or services.
• Build a long term relationship with customer to develop sales force.
• Influence strongly to the customer.
• endow with high priority feedback
• Take a great impact on customer.
• Make buyers feel to listen and respond.

For Business Firms:
• Consume small but indefinite number of resources, pricing are often negotiated.
• Brochures
• Website
• E-mails
• Sales letters
• Telephone sales calls
• Sales presentations
• Advertisements
• Trade show booths
• Annual reports
• Service upgrade & renewal notices
• Invoices

For Society:
• Salesperson contributing to the fulfillment of a need or furtherance of an effort or purpose to increase the economy.
• Salesperson resource with the act of dispersing of introducing something new.

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